Privacy Policy
Last Updated: July 4, 2026
Welcome to Dayf. This Privacy Policy explains how Dayf (“we,” “us,” or “our”) collects, uses, shares, and protects your information when you visit our website, browse our products, place an order, contact our support team, or use our online services.
By using dayf.us, you agree to the practices described in this Privacy Policy.
Information We Collect
When you visit or shop on Dayf, we may collect information that helps us process orders, provide customer support, improve our website, and offer a better shopping experience.
The information we may collect includes:
Personal Information
We may collect your name, email address, phone number, billing address, shipping address, and any other information you provide when placing an order, creating an account, subscribing to updates, or contacting us.
Order Information
When you place an order, we collect details related to your purchase, including product information, order value, shipping method, delivery details, and order status.
Payment Information
Payments are processed through secure third-party payment providers. Dayf does not store your full credit card details on our website. Payment providers may collect and process payment information according to their own security and privacy practices.
Account and Communication Information
If you create an account, submit a form, email us, or communicate with our support team, we may collect your messages, preferences, support requests, and communication history.
Website and Device Information
We may collect technical information such as your IP address, browser type, device type, operating system, pages viewed, time spent on the website, referring pages, and general browsing activity.
Cookies and Tracking Information
We may use cookies, pixels, analytics tools, and similar technologies to improve website functionality, remember preferences, understand visitor behavior, and support marketing or advertising activities.
How We Use Your Information
Dayf uses collected information to operate our online fashion store and provide a smooth, secure, and convenient shopping experience.
We may use your information to:
- Process, confirm, and manage your orders
- Deliver products and provide shipping updates
- Send order confirmations, tracking information, and customer service messages
- Respond to questions, support requests, returns, refunds, or general inquiries
- Improve our website, product selection, services, and customer experience
- Personalize your shopping experience and show relevant products or content
- Send promotional emails, newsletters, offers, and store updates if you choose to subscribe
- Prevent fraud, unauthorized activity, misuse, or security issues
- Maintain business, tax, accounting, and legal records
- Comply with applicable laws, regulations, and legal obligations
How We Share Your Information
We do not sell your personal information as a regular business practice. However, we may share necessary information with trusted third parties that help us operate our website, process orders, deliver products, and provide customer support.
We may share information with:
Payment Processors
To securely process payments, verify transactions, and help prevent fraud.
Shipping and Delivery Partners
To deliver orders, provide tracking updates, and manage shipment-related services.
Website, Hosting, and Technology Providers
To operate our website, maintain security, improve performance, and support store functionality.
Email and Marketing Service Providers
To send newsletters, order-related messages, promotional updates, and customer communications where permitted.
Analytics and Advertising Partners
To understand website traffic, improve marketing performance, measure campaigns, and show more relevant content or ads.
Legal, Compliance, or Safety Purposes
We may disclose information if required by law, court order, legal process, fraud investigation, security protection, or to protect the rights, property, and safety of Dayf, our customers, or others.
Cookies and Similar Technologies
Dayf may use cookies and similar technologies to improve your browsing and shopping experience.
Cookies may help us:
- Keep items in your cart
- Remember your preferences
- Improve website speed and performance
- Understand how visitors use our website
- Measure the effectiveness of marketing campaigns
- Support advertising, retargeting, and personalized content
- Improve product recommendations and website functionality
You can control or disable cookies through your browser settings. Please note that some parts of the website may not work properly if cookies are disabled.
Email Marketing
If you subscribe to our mailing list, we may send you updates about new arrivals, style picks, offers, promotions, product launches, and store news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:
Even if you unsubscribe from marketing emails, you may still receive important non-marketing messages related to your orders, account, payments, shipping, returns, refunds, or customer support requests.
Data Security
We take reasonable steps to protect your personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.
Our website may use security tools, secure checkout systems, encryption, and trusted third-party payment processors to help protect customer data. However, no website, online service, or electronic storage method can be guaranteed to be 100% secure.
Data Retention
We keep personal information only for as long as reasonably necessary for business, legal, customer service, and security purposes.
We may retain information to:
- Process and manage orders
- Provide customer support
- Maintain business and transaction records
- Resolve disputes or service issues
- Prevent fraud or misuse
- Comply with legal, tax, accounting, and regulatory requirements
- Improve our website and services
When information is no longer needed, we may delete, anonymize, or securely store it according to our business and legal obligations.
Your Privacy Choices
Depending on your location and applicable laws, you may have certain rights regarding your personal information.
These rights may include the ability to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of certain personal information
- Opt out of marketing emails
- Limit or object to certain uses of your information
- Request information about how your information is collected, used, or shared
To submit a privacy request, please contact us at:
We may need to verify your identity before processing certain privacy requests.
California Privacy Notice
If you are a California resident, you may have additional rights under applicable California privacy laws. These rights may include the right to know what personal information is collected, used, shared, or disclosed, the right to request deletion of certain personal information, and the right to opt out of certain data sharing practices where applicable.
Dayf does not sell personal information as a regular business practice. If our data practices change, we will update this Privacy Policy accordingly.
To submit a California privacy request, please contact us at:
Children’s Privacy
Dayf is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, please contact us at info@dayf.us, and we will take appropriate steps to delete the information where required.
Third-Party Links
Our website may contain links to third-party websites, tools, apps, payment providers, shipping providers, social media platforms, or other services.
We are not responsible for the privacy practices, content, policies, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.
International Users
Dayf primarily focuses on customers in the United States. If you access our website from outside the United States, your information may be processed, stored, or transferred in the United States or in other locations where our service providers operate.
By using our website, you understand that privacy laws in other locations may differ from the laws in your country or region.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, services, business operations, legal requirements, or privacy practices.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page. We encourage you to review this page regularly.
Contact Us
If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:
Dayf
Website: dayf.us
Email: info@dayf.us
Support: 24/7 Online Support
Response Time: Usually within 24–48 hours
